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01 / TRUSTED PRODUCT CONNECTION

Bridging Brand–Consumer Gap

Every scan connects a consumer with a brand, building trust, transparency and loyalty through a smarter product experience.

1st
End-to-end engagement platform
2-Way
Brand consumer connection
Every Pack
Becomes a data touchpoint

02 / CONNECTED CUSTOMER EXPERIENCE

Digital Consumer Engagement

Turn every product into a two-way communication channel that engages, informs, rewards and keeps your brand present on the consumer's screen.

24/7/365
Always-on engagement
Owned
First-party Big Data
Loyalty
Reward every interaction

03 / DIGITAL BRAND SERVICING

Brand Servicing

Provide instant support, digital warranty and after-sales service that builds lasting relationships while turning product interactions into actionable intelligence.

Verify
Authenticity in one tap
Track
Live supply-chain visibility
Warranty
Instant digital proof
Conventional Packaging failing to cope with the Challenges of Digital Era

Digital Shift & Emerging
Brand Challenges

01 / For Netizens

Virtual is the new Real

  • E-comm taking over Brick & Mortar.
  • Screens are Personal, Advisory is Digital.
  • Consultation from AI, Blogs, Vlogs, Online reviews.
  • Reduced and scattered "brand share of voice" and share of influence.
  • Seek quick response, impatient.

02 / Online Shopping

Eroding product touch

  • Pre-purchase anti-counterfeit features are losing effectiveness.
  • Brand information is inaccurate and inconsistent across digital channels.
  • Brand integrity, quality, price, and shelf life become post-purchase surprises.

03 / Unauthorized Trade & Retail

Supply-chain Blind spots

  • Unauthorized e-commerce sellers undermine brand integrity and control.
  • Unregistered stockists increase counterfeit and expired product penetration.
  • Misuse of trade and consumer promotions.
  • Unrecorded product diversions distort geographic demand estimates.
  • Unauthorized discounting damages the brand value proposition.

04 / Clueless brand servicing

Products move fast, Perceptions even faster.

  • Digital communication channels are fragmented and increasingly costly.
  • Ad-free digital services make high-value consumers harder to reach.
  • Small screens influence brands independently, lacking brand knowledge.
  • Purchased reviews increasingly influence brand reputation and consumer decisions.
  • Netizens prefer digital feedback over traditional call-in channels.
  • Emerging online consumer forums often lack credibility and credentials.
Let tasalle® put you back in control.
Smart Packaging takes brand servicing to a new level.
See How

tasalle® Smart Packaging,
Ensuring Brand Promise Delivery.

Excite, Satisfy, Educate, Please & Reward your customers.

PACKAGING INTELLIGENCE

Smart Packaging For Efficiency and Controls

tasalle® smart packaging solutions convert your conventional packaging into a complete digital ready entity. Each pack becomes an information powerhouse and capable of communicating 2-ways with consumers & brand owners.

Smart Brand Integrity

Smart Brand Integrity

  • Counterfeit sale prevention.
  • No Expiry Frauds.
  • No price overcharge.
  • Recover lost revenue and avoid consumer displeasure.

Smart Supply Chain

Smart Supply Chain

  • Keep vigil on Product diversions.
  • Middle channel inventory levels and stock keeping policies.
  • Unveil Real geographic demand.
  • Targeted geo- specific instant trade offers.
  • Effortless, always active consumer promos.
  • Paperless supply chain.

Smart Warranty

Smart Warranty

  • Paperless warranty for immediate seller and buyer transaction data and instant warranty registration.
  • No more warranty folio collection from market.
  • Visible real time retail level stocks.
  • Digital support for warranty and post warranty repairs.
  • Customers don’t worry for safe keeping warranty folio.

Smart Proof Of Delivery

Smart Proof Of Delivery

  • Prevent e-com from selling counterfeit, expired products.
  • Know your customers while the trade on e-com stays ghost.
  • Run reward program to identify e-com fake sellers.
  • Seek digital feedbacks.
  • Manage returns with ease.
World's 1st End-to-End digital consumer engagement platform

Genius of IoT, Might of Big Data, Brilliance of AI.

Your digital brand engagement is just a call away

CONNECTED BRAND INTELLIGENCE

Smart Brands - Connected Customers

Activate engagement and unlock meaningful consumer insights

DIGITAL BRAND SERVICING

DIGITAL CRM

DIGITAL CRM

  • Smart brands’ can leverage digital CRM through tasalle app to centralize customer data, provide seamless, personalized interactions anytime, anywhere. Eliminating the need of fat call centers.

DIGITAL PROMO

DIGITAL PROMO

  • No need for promo packaging or wait time for promo ads. Let tasalle do the engagement for you 24/7.
  • Instantly announce trade offers, that too where needed. Save on nationwide trade promo spent, offer where needed.

BRAND INFO HUB

BRAND INFO HUB

  • Smart brand can create a central hub in tasalle app for brand assets, guidelines, brand history, usage, material info, FAQ’s, news & events and so much more virtually not requiring a website.
  • tasalle brand info hub additionally ensures omnichannel consistency in brands’ messaging, design, and identity across all touchpoints and specially benefits e-comm where brand representation is highly inconsistent.

LOYALTY PROGRAM

LOYALTY PROGRAM

  • Smart brands are able to run loyalty program like other luxury goods.
  • 24x7x365 unique reward programs always active.
  • Reward every purchase, every review, every engagement, every feedback.

PROCESS AUTOMATION

PROCESS AUTOMATION

  • Smart brands help corporates to boost profitability and enhance efficiency.
  • Go paperless, and 100% environmentally friendly.
  • Digitise all processes from production to end of product journey.
  • Digital order taking, GRNs, targeted trade offers, consumer promos, digital invoicing, Instant geo-specific trade and consumer promos and so much more.

AFTER SALES SUPPORT

AFTER SALES SUPPORT

  • In the new digital era customers demand mobile first digital services.
  • Digital after-sales support through tasalle enhances customer experience and loyalty.
  • Smart brands are able to provide convenient and instant access to a range of services and support.

PUSH / PULL MARKETING

PUSH/PULL MARKETING

  • While tasalle ensures frequent user visit to app, Smart brands effectively leverage push and pull marketing strategy through in app notifications to drive engagement, build loyalty, reward customers, offer personalized discounts, repeat purchase rewards, take feedback, run surveys or even focus groups.

DIGITAL INSIGHTS

BIG DATA

BIG DATA

  • Smart Brands will own their big data and will not have to pay for it anymore. Every interaction in tasalle generates a data instance that is recorded, attached with customer KYC’s and a historic chain is stored for the brand to analyze and use.
  • Imagine ease of predictive analysis, AI auto alerts, consumer behavior shifts, demand planning, sales performance and forecast, all in real time.

RETAIL MAPPING

RETAIL MAPPING

  • Smart brands become capable of mapping the retail to digitize and streamline operations. Through consumer engagement brands can identify sales channel – brick & mortar and online.
  • Imagine, interaction with retailers to push offers directly and instantly, incentivize the retailers for performance, identify retail involved in harm to brand integrity, listen to the retailers’ complaints and much more.

DIGITAL RESEARCH

DIGITAL RESEARCH

  • Smart brands attain the capability to conduct research using tasalle app and can be sure if the sample is user or a non-user. KYC’s of customers are attached with each response making profiling easier and accurate.
  • Digital research is far advance, quick and can be more frequent through tasalle app. It comes at fraction of the traditional research cost and the sample size can exceed millions.

Real Visibility.
Real Authenticity.
Real Consumer Connection.

Empowering brands with the data, trust, and insights needed to navigate fast-moving markets.

Discover tasalle®

Your All-in-One Destination for Innovative
Smart Branding

✦
TECHNOLOGY

Smart Packaging-Tech Marketplace

  • tasalle uniquely offers a marketplace for brand identity technology, solving tech compatibility issues across packing materials, printers, and inks. Working with global partners, we deliver smart brand solutions that work with any process or material, providing brands with seamless adoption across all SKUs.
  • For anti-counterfeiting, we combine multiple tech layers for secure, user-friendly protection. Our smart brand ID-technologies are mobile-readable.
◎
EXPERIENCE

tasalle® Mobile App

  • Our multilingual mobile app, available on Android and iOS, offers a range of core and value-added services and remains highly scalable. tasalle allows brands to create their own exclusive app interfaces while still advertising on tasalle main platform. This enables brands to access custom features of choice and reach a broad user base without the hassle of app development, maintenance, upgrades or footfall expenditure.
  • tasalle will independently drive foot traffic and foster engagement for all partner brands.
⌁
CONTROL

Management Console

  • tasalle provides a simple, secure but robust management and reporting dashboard for marketing teams and strategy managers. The intuitive interface allows brand managers to design and launch services independently, with optional managed services available.
  • Brands have a secure and exclusive access to their own data for analytics and use. The data is portable to any pre-existing ERP or AI analytics interface.
  • The live activity monitor and alert system delivers real-time updates upon scans. Display counterfeits, consumer communications, surveys, and queries, etc. enabling prompt responses from the brand teams.

Smart Packaging Solutions

Tailored IoT solutions aligned with brands' unique needs and budgets

BUILT AROUND YOUR NEEDS

Smart Packaging Solutions

Tailored IoT solutions aligned with brands' unique needs and budgets

INSTANT ENTRY INTO SMART PACKAGING AND IOT

tasalle® uses open-source public coding systems like QR codes as entry-level IoT solutions for brands. By leveraging existing on-pack codes, tasalle® offers essential core and engagement services, while also transforming public codes to protect SKUs from counterfeiting.

USE SCENARIO: Entry level solution for every brand desirous of engaging with its customers.

NOTE:

1. *for improved functionality and features, require tasalle® suggested modification to the existing QR code.

*Core Services:
  • Retail Price
  • Anti-Counterfeit (Low Level)
  • Expiry Check
  • Supply Chain Tracking
  • Proof Of Delivery
  • Warranty
*Value Added Services:
  • Promo
  • Brand Info Hub
  • Digital CRM
  • Loyalty
  • After Sales Support
  • Push Marketing
  • Surveys
  • Process Automation
  • Retail Mapping
  • Big Data
  • Other In-App VAS

UNIT LEVEL SMART PACKAGING AND IOT

A full suite of tasalle® services providing unit level identity to each production and sales unit. Attaches product unit Identity with unique customer KYC’s, sales channel partner for efficient track and trace features and process automation. Unit level identity requires production line QR print serialization and can also work with your *existing batch text coding printers.

USE SCENARIO: Anti-Counterfeit, Supply Chain Tracking, Warranty, Proof Of Delivery, Process Automation and all VAS services.

NOTE:

1. *For making use of existing line printers, 3-4 line print capability needed.

2. ** Your existing serialized QR-GS1 Pharma code can be made copy proof to prevent counterfeit.

*Core Services:
  • Anti-Counterfeit (High Level)
  • Retail Price
  • Supply Chain Tracking
  • Product Diversion
  • Proof Of Delivery
  • Warranty
*Value Added Services:
  • Promo
  • Brand Info Hub
  • Digital CRM
  • Loyalty
  • After Sales Support
  • Push Marketing
  • Surveys
  • Process Automation
  • Retail Mapping
  • Big Data
  • Other In-App VAS

ULTIMATE LEVEL SMART PACKAGING AND IOT

tasalle® product identity partner solution technologies include; Invisible product marking, specialized barcodes not available in public domain, embedded micro taggants, specialized security varnishes, mobile phone reactive technologies, Al based protection solutions. The application of solutions on packaging doesn’t require any operation on the production line and can be built into brand’s artwork or be simply non-invasive using power of Artificial Intelligence.

USE SCENARIO: Strong Anti-Counterfeit, Supply Chain Tracking, Warranty, Proof Of Delivery, Process Automation and all VAS services.

NOTE:

1. *Multi=layering option makes counterfeit impossible.

2. ** Your existing serialized QR GS1 Pharma can be made copy proof to prevent counterfeit.

*Core Services:
  • Anti-Counterfeit (Ultimate Level)
  • Expiry Check
  • Retail Price
  • Supply Chain Tracking
  • Product Diversion
  • Proof Of Delivery
  • Warranty
*Suitability:
  • Promo
  • Brand Info Hub
  • Digital CRM
  • Loyalty
  • After Sales Support
  • Push Marketing
  • Surveys
  • Process Automation
  • Retail Mapping
  • Big Data
  • Other In-App VAS
Making Your Brand Smart Is Simpler Than

You Might Have Imagined

Become A Smart Brand, Now

No Additional Resources, Just tasalle®.

tasalle® empowers brands to seamlessly access valuable consumer engagement services, eliminating the need for additional steps or resources. This streamlined approach offers an effortless gateway into the digital landscape, allowing brands to connect directly with their customers. By initiating meaningful digital relationships, brands can boost engagement and nurture lasting loyalty—all without the hassle of complex implementation.

Owned Big Data, Your Competitive Advantage

Bespoke Solutions for Enhanced Value

Brand Consents, Packaging Partner Delivers

The path to becoming a truly intelligent and future-ready brand is closer than ever. All it takes is your consent to implement the right solutions, customized to meet your unique requirements—without high costs or complexity. With tasalle® cutting-edge digital technologies, your brand can achieve superior security, integrity, traceability, and dynamic consumer engagement. Effortlessly integrate digital automation and engagement services to amplify your brand’s presence and value, all while maintaining simplicity and ease of use.

tasalle® Is not A cost Center, We Promise.

Innovative Collaborations

We Don't Sell, We Partner

Ensuring your brand's swift entry in the digital realm at virtually Zero Total cost of ownership.

For Brand Owners

Brand Owners

Let us do a professional assessment of your brand. Fill out the form and we'll map your smart-packaging journey.

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For Packaging Providers

Packaging Providers

Let us assess your ability to service your client brands. Fill out the form and join the Tasalle partner network.

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